Blogger Outreach for PR: The Importance of Follow-Up
Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully research blogs using related keywords and competitor names to build a solid outreach list....
View ArticleUsing Blogs for Social Media Optimization
Blogs are one of six broad types of social media. This post will discuss how PR and marketing professionals can use blogs (even if you don’t write your own) to increase brand awareness and credibility;...
View ArticleIZEA starts blogger advisory board for development, outreach
IZEA, a social media marketing company that started PayPerPost and SocialSpark, announced today that it has established a blogger advisory board to help it expand its presence online. “The board...
View ArticleDiving into Social Media Marketing? How a Social Media Consultant Can Help
Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I’ve also...
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